The Hyundai Motor Company a.k.a. Hyundai arrived on Indian shores in the September of 1998 with the launch of their swanky new offering for the Indian automobile market – the Hyundai Santro. The Hyundai Santro was a huge commercial success and Hyundai has since had Shah Rukh Khan as their brand ambassador. The instant success of the Santro meant Hyundai could keep growing its presence in the country, carrying on from the momentum of the Santro, Hyundai had a lot of successful cars since the Santro like the Accent, Verna, Elantra, i10, i20 and Creta. Hyundai has also had a few models which weren’t received well by the Indian market like the Tucson. In the year 2020, Hyundai was amongst the top 3 highest selling manufacturers in India only behind Maruti Suzuki. Hyundai’s Creta, Grand i10 Nios and the Hyundai Venue were the only 3 non Maruti Suzuki cars in the top 10 highest selling cars for the month of March 2021.
Riding high on this success, Hyundai is aiming to grab a larger slice of the pie in the Indian market and it plans on doing so by introducing a host of new SUVs (Sports Utility Vehicle) and MPVs (Multi-Purpose Vehicle). While Hyundai has been using different strategies to capture more market share and sell higher volumes, its strategy for the near future is to introduce more cars which can compete across multiple categories of cars in different price ranges.
The Hyundai Alcazar is slated to launch in the next couple of months in India. The Alcazar will be a 7 seater multi-purpose SUV based on the chassis and design of the already popular Hyundai Creta. The Alcazar from Hyundai will be pitted against similar cars from rival manufacturers like the Tata Safari, MG Hector Plus and the upcoming Mahindra XUV700. The wheelbase of the Hyundai Alcazar is around 150mm longer than the wheelbase of the Creta to accommodate more space and 3rd row seating. While the design at the front remains identical, there are subtle design changes along the side and rear profile of the Alcazar to accommodate its larger size while looking stylish. The Alcazar will be available in 2 options – a 6 seater option and a 7 seater option.
The Hyundai Alcazar will be powered by a 2.0L petrol engine (159 PS power & 191 Nm of torque that is currently used in the Hyundai Tucson & Elantra, while the diesel engine option will be the 1.5L turbo charged engine (113 PS power & 250 Nm of torque) currently in use in the Creta. It will be offered with both manual and automatic transmission options with 3 driving modes – Eco, City and Sport. The Alcazar will also get a 10.25 inch infotainment screen, ventilated seats, semi-digital instrument cluster, wireless charging, multiple airbags, ABS & EBD and rear parking sensors amongst other options.
Hyundai has been extensively testing a new micro-SUV car in Europe and Korea. The micro-SUV project codenamed the AX1 will be based on the Grand i10 Nios platform and could be powered by the 1.2L 4 cylinder naturally aspirated engine (82 bhp & 112 Nm of torque) or the 1.1L Santro engine (67 bhp & 100 Nm of torque) mated to a 5 speed AMT or manual gearboxes. The Hyundai AX1 will go up against cars like the Maruti Suzuki Ignis, Mahindra XUV100 NXT & the car based on the Tata HBX concept when it comes to India.
New Hyundai Elantra
The new Hyundai Elantra designed with the South Korean manufacturer’s new Sensuous Sportiness design philosophy is expected to launch in India by the end of 2021 or in 2022. The model is already on sale in international markets and will be powered by the 2.0L petrol engine putting out 159PS of peak power and 190 Nm of torque supported by a hybrid electric system. The new Elantra is 2.2 inches longer, 1 inch wider and sits 0.8 inch lower than the previous Elantra on sale in India.
Next-Gen Hyundai Tucson
The South Korean automobile giant is contemplating on getting the nect-gen Hyundai Tucson SUV to India in 2022. The next-gen Hyundai Tucson is already on sale in few other international markets in short & long wheelbase variants. If the Hyundai Tucson does arrive in India, we can expect the long wheelbase version powered by Hyundai’s 2.5L inline 4 cylinder petrol engine which produces 190 bhp of power and 260 Nm of peak torque. An 8 speed automatic gearbox drives the front wheels.
New Hyundai MPV
Hyundai is rumoured to be working on a new Multi-Purpose Vehicle (MPV) based on the Creta’s chassis and platform. The new MPV design will be suited to accommodate different body styles and multiple types of powertrain. The MPV will be priced between the Maruti Suzuki Ertiga & the Toyota Innova Crysta and take on the likes of the Mahindra Marrazzo. The MPV is expected to get the same engine and transmission options available with the Creta in India.